To make sure we reach our business goals, we need to map out the user’s story and anticipate pain points so that ultimately the end product is easy to use.
Turning priorities into motivation for users to interact with content is a fun challenge. In 15 years I’ve had a hand in making over 100 successful apps & websites.
I spent the first half of my career in digital marketing, creating websites and video content to promote the things we make and communicate with target audiences.
UI/UX Design Lead
November 2013 – Present
November 2012 – September 2013
October 2008 – November 2012
Associate Creative Director
March 2000 – October 2008
As one of the first people at this startup, I produced dozens of promotional videos, designed application flows and product packaging. Hit play below to see the first video I produced for our Kickstarter campaign that raised $1,209,423.
I worked with this local restoration company to offer 3 Tips For Sanding & Restoring a Hardwood Floor on their website.Video
I have a beautiful wife named Robbie and a less beautiful dog named Sherman :). We live in Sacramento, CA and volunteer in an immigrant community from Southeast Asia. In our free time, we love doing anything creative. Keep scrolling for some examples!
My friends and I have been playing music together since we were kids. We've published a few albums under the name "Akai".See a Video
The older I get the more I value documentation as a memory aid. Some people would rather live in the moment, but if you can't remember the moments, it's as though they never happened.My Moments
Painting was my first love and I think it's affected how I approach creative challenges. Every problem is just another bucket of unopened paint.Some Paintings