I’m Hiromi

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A Digital Product Designer

Working with small start-ups and enterprise corporations to make user-friendly apps.

User Experience

To make sure my clients reach their business goals, I map out their user’s motivations and anticipate pain points so that the end product is easy and enjoyable to use.


Interface Design

A good experience requires software to be as intuitive as it is beautiful. Over the past couple decades, I’ve had a hand in making over 100 successful apps & websites.


Brand Development

I spent the first few years of my career in digital marketing, creating brands, websites, and video content to promote products and services to clients' target audiences.

Project Example

Retaining Focus

Gathering requirements for an education tool across a large healthcare institution.
Project Example

Vetting Concepts

Prototyping a social network to determine concept viability.
Project Example

Retaining Momentum

Designing against an evolving product in health intelligence.
Project Example

Supporting Innovation

Utilizing unfamiliar UX patterns in social e-commerce.
Project Example

Defining the Solution

Gathering technical requirements from non-technical sources.
Project Example

Roadmap Development

Choosing a starting point for a major B2B sporting goods retailer.


Improving the digital landscape for the past two decades
  • Mass Productive

    UI/UX Consultant
    September 2013 – Present

  • SmartThings

    Creative Director
    November 2012 – September 2013

  • Refactr

    Creative Director
    October 2008 – November 2012

  • Risdall Marketing Group

    Associate Creative Director
    March 2000 – October 2008


As one of the first people at this startup, I produced dozens of promotional videos, designed application flows, and product packaging. Hit play below to see the first video I produced for our Kickstarter campaign that raised $1,209,423.

Play video

In 2018 I started a UX podcast that explored the connection between the use of software and the things we interact with every day. Within one season Ideate made it within the top 3 UX podcasts in store.

Listen to Ideate on iTunes Listen to Ideate on Google Play

About Me

I like other things too

I have a beautiful wife named Robbie and a less beautiful dog named Sherman :). We live in Sacramento, CA and volunteer in an immigrant community from Southeast Asia. In our free time, we love doing anything creative. Keep scrolling for some examples!


My friends and I have been playing music together since we were kids. We've published a few albums under the name "Akai".

See a Video
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The older I get the more I value documentation as a memory aid. Some people would rather live in the moment, but if you can't remember the moments, it's as though they never happened.

My Moments
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Making stuff

Painting was my first love and I think it's affected how I approach creative challenges. Every problem is just another bucket of unopened paint.

Some Paintings
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