To make sure my clients reach their business goals, I map out their user’s motivations and anticipate pain points so that the end product is easy and enjoyable to use.
A good experience requires software to be as intuitive as it is beautiful. Over the past couple decades, I’ve had a hand in making over 100 successful apps & websites.
I spent the first few years of my career in digital marketing, creating brands, websites, and video content to promote products and services to clients' target audiences.
September 2013 – Present
November 2012 – September 2013
October 2008 – November 2012
Associate Creative Director
March 2000 – October 2008
As one of the first people at this startup, I produced dozens of promotional videos, designed application flows, and product packaging. Hit play below to see the first video I produced for our Kickstarter campaign that raised $1,209,423.
In 2018 I started a UX podcast that explored the connection between the use of software and the things we interact with every day. Within one season Ideate made it within the top 3 UX podcasts in store.
I have a beautiful wife named Robbie and a less beautiful dog named Sherman :). We live in Sacramento, CA and volunteer in an immigrant community from Southeast Asia. In our free time, we love doing anything creative. Keep scrolling for some examples!
My friends and I have been playing music together since we were kids. We've published a few albums under the name "Akai".See a Video
The older I get the more I value documentation as a memory aid. Some people would rather live in the moment, but if you can't remember the moments, it's as though they never happened.My Moments
Painting was my first love and I think it's affected how I approach creative challenges. Every problem is just another bucket of unopened paint.Some Paintings